In 2021, the owner of Workout with PRIDE approached me to design and build a website for his thriving LGBTQ+ fitness group in London. Using WordPress and Oxygen Builder, I created a vibrant and welcoming site that reflects the group’s inclusive and energetic spirit, drawing inspiration from its bold logo.
The website clearly communicates Workout with PRIDE’s core values, introduces its instructors, and showcases the variety of classes available. To enhance user experience and drive conversions, I integrated a seamless booking system that allows members to easily purchase class passes.
Beyond design, SEO played a crucial role in the website’s success. By implementing strong SEO strategies (including optimised content, metadata, and structured headings), the site now ranks on the first page of Google for various keywords related to LGBTQ+ fitness in London. This boost in visibility has attracted new members, further growing the Workout with PRIDE community.
The client was thrilled with the final result, and the website received overwhelmingly positive feedback from members who found it both engaging and easy to use.
